About The Kinded Project
At The KINDED Project, we believe that kindness is powerful—and it should be shared.
Founded by 10-year-old Zoe, a Girl Scout and school club leader, The KINDED Project was born from a simple but powerful idea: that stress relief and positivity can go hand in hand. Our signature squeeze toys are more than just stress balls—they carry uplifting messages designed to brighten someone’s day, encourage resilience, and remind everyone that they are capable, loved, and strong.
But we’re not stopping there. Every purchase from The KINDED Project helps us donate stress-relief toys to schools and programs, giving kids tools to manage anxiety and stress. By the end of the school year, we plan to expand our impact even further by funding scholarships and supporting programs that promote kindness, mental health awareness, and personal growth.
The KINDED Project isn’t just a company—it’s a movement to spread kindness, one squeeze at a time.
✨ Because when you share kindness… You’ve been KINDED. ✨
Our Mission
We believe that every person deserves to feel supported, encouraged, and valued. That’s why our products are more than just stress toys—they’re reminders that you are strong, capable, and not alone. For every purchase, we donate stress-relief toys to schools, giving students tangible tools to help manage their stress while also reminding them of their own worth.
Our Vision
We see The KINDED Project as a movement. Today, we focus on stress-relief toys with a message. Tomorrow, we plan to expand our efforts into scholarships, school support programs, and community initiatives—all designed to spread kindness and empower kids to thrive emotionally, academically, and personally.
Why “KINDED”?
Being “KINDED” means more than just receiving a product—it’s about experiencing kindness and sharing it forward. When you give or receive through The KINDED Project, you become part of a ripple effect of positivity.
Join Us
Whether you’re buying a stress-relief toy for yourself, gifting one to a friend, or supporting our donations to schools, you’re helping us prove that kindness can truly change the world. Together, we can inspire resilience, confidence, and compassion in the next generation.
✨ Because when you share kindness… You’ve been KINDED.
💛 Frequently Asked Questions 💛
What does “KINDED” mean?
Being “KINDED” means receiving (or sharing!) a small act of kindness that brightens your day. It’s our way of celebrating the power of positivity and paying it forward.
What are your squishies made of?
Our squishies are made of high-quality, PU foam—soft to the touch, slow-rising, and gentle on hands. They’re perfect for squeezing stress away but should not be twisted or pulled to keep them in great shape.
Are your toys safe for children?
Yes! Our squishies are made from non-toxic materials and are safe for children ages 5 and up. However, they are not intended for rough play, chewing, or use by children under 3 due to small parts. Watch out for those pups as well.
How do I keep up with your current project?
To know our current progress, follow us at instagram.com/thekindedproject. We will keep everyone up to date on our current projects. Every purchase helps us make that happen!
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How can I support The KINDED Project?
You can support us by purchasing our products, sharing our mission on social media, or reaching out if your school or organization would like to partner with us. Every order and share helps us spread kindness even further!
Do you ship internationally?
At this time, we primarily ship within the United States, but we’re working on expanding our reach as we grow. Stay tuned for updates!